Under Armour has quickly evolved into a top brand in athletic clothing, accessories and footwear – and it’s also now a hot seller for some of Mason Companies’ ventures, including ShoeMall.com, Mason Easy-Pay and Masseys.
Under Armour’s logo has been popping up everywhere on the sports circuit, and customers are catching on to the brand’s proven benefits. With performance apparel and footwear that’s engineered to keep athletes dry, cool and comfortable throughout practices, workouts and beyond, it’s no wonder Mason has joined in on the Under Armour success.
“Under Armour has been doing very well since we got the brand. Overall, most footwear styles have been doing well,” said ShoeMall merchandiser Kevin Larson.
Larson notes that some of the top-selling footwear items for Mason’s ventures are all Under Armour styles. These include the Women’s Spine Evo, the Women’s Preform RN, the Men’s Micro G ™ Assert IV, the Ignite III SL and more. Kids’ footwear styles and accessories have also made their debut.
While it’s still a newer brand for Mason, Under Armour has the potential to be one of the most successful ones.
“We have been running out of (Under Armour) stuff, so it’s really hard to tell what kind of potential it could have,” Larson said.