While this Policy describes how we treat personal information, please be aware that additional policies, terms and conditions may apply to specific information, or for specific products, parts of our websites or services. For example, any information (personal, financial, or otherwise) collected or shared under the terms of our credit programs (including any relevant privacy terms) available on our websites, which includes information you provide to us or we obtain while providing credit to you (and information provided to us during your application for credit), may be subject to additional or different terms.
If you are a California resident, please see Appendix A (“Privacy Information for California Residents”), below, for California-specific privacy information.
Our Commitment to Privacy
Your privacy is important to us. To better protect your privacy, we provide this Policy explaining our information practices and the choices you can make about the way your information is collected, used, and shared.
We may update this Policy at any time, in our sole discretion. We may update this Policy to comply with law, if we make material changes to our privacy practices, or if our business purposes change. The Policy posted at this link will always be current. We encourage you to review this link and this Policy regularly. If we make a material change to this Policy, we will, where feasible, either post a notice on our websites, send you an email notifying you of the update, or otherwise provide notice of the change. Your continued interaction with us, or use of our websites, catalogs, or services after we make changes to this Policy will be deemed your acceptance and consent to any such changes, regardless of whether you have received notice of those changes.
The Information We Collect
We and our third party partners collect both personal information and non-identifying information. Personal information means information that can reasonably identify you but does not include de-identified, anonymous, or aggregated information. Non-identifying information means any information that does not identify an individual. We collect information about you through our websites, third party partners, catalog orders, and our interactions with you, including when you visit our locations. We may also collect information about you from third parties, social media, publicly available sources, or through marketing cooperatives. On our websites, we collect information both when you provide it to us by filling out forms or otherwise submitting information as well as through automatic means. In addition to information we collect about you, you can also submit information about other people. For example, if you order a gift online and want it sent directly to the recipient, you will need to submit the recipient’s name and address to us. The categories of information we collect include:
- Contact information, such as name, address, telephone number, and email address;
- Ordering information;
- Financial information, including your payment information;
- Device information, including you device ID, IP address, and geolocation;
- Website usage information, including pages you browse, search terms you enter, and how you interact with our website;
- Employment information from job applicants and future employees, including information typically found in a resume;
- Customer service information, including warranty information, your interactions with customer services and your experiences with our products; and
- Any other information that you choose to provide us.
Information We Collect Automatically
As noted above, we and our third party partners collect information from you automatically when you visit our websites. We and our third party partners use a variety of methods to do so, including cookies, pixels, and other similar technologies.
Do Not Track
Our websites do not respond to “do not track” signals. All traffic is treated equally and processed the same.
Analytics and Interest-Based Advertising
The Way We Use Information
We know your personal information is important to you. As a result, we want you to know how we may use it. We use personal information for the following purposes:
- To provide our catalogs, websites, services, and products to you;
- To respond to any request you have made, including for information, products, or services;
- For our marketing efforts, including to keep you informed about existing and new products and services;
- To provide you with customer support;
- To resolve problems and disputes with our websites;
- To improve our websites, services, and products;
- To protect the security and integrity of our websites;
- To monitor compliance with and enforce this Policy and any other applicable agreements and policies;
- To prevent fraud, protect our business, and to otherwise fulfill our legal obligations;
- If necessary, to notify you about changes to our websites, products, or services;
- In any other way we may describe when you provide the information, or any other purpose we deem necessary or appropriate;
- To fulfill any other purposes for which you provide it;
- With your consent; and
- As generally permitted under applicable law.
Non-Identifying Information and Aggregate, De-identified, and Anonymized Personal Information
We may collect and use non-identifying information, as well as aggregate, de-identified, or anonymized personal information, for any purpose, without restriction, so long as it remains non-identifying, aggregate, de-identified, or anonymized, in accordance with law.
How We Share Your Personal Information
From time to time, we may share your personal information among our brands and affiliates. We may also share personal information we have collected with third parties that provide services on our behalf, like payment processors or shipping providers. We may also share personal information with carefully screened companies whose products or services we feel may interest you. We may share your personal information with marketing providers and other third party partners in order to deliver to you advertising tailored to your interests. If you do not wish us to share this personal information, please relay your request along with your mailing address to us at:
Mason Companies, Inc.
Attn: Contact Center
1251 1st Avenue
Chippewa Falls, WI 54729
We may also share your personal information to comply with any court order or legal obligation, including responding to any lawful government or regulatory request, or if we believe disclosure is necessary to enforce or protect our or a third party’s rights, property, or safety. We may share your personal information in the event of or during a merger, divestiture, restructuring, dissolution, or other sale or transfer of some or all of our assets or equity, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred. Additionally, we may share your personal information for any other purpose disclosed by us when you provide the information or for any other purpose we deem necessary.
Our Commitment to Security
We have put in place appropriate physical, electronic, and managerial procedures to reasonably safeguard and secure the personal information we collect. Unfortunately, no transmission of data over the internet can be guaranteed to be 100% secure, and there is no such thing as perfect security. We make every attempt to protect your personal information against the loss, misuse, or alteration of the personal information you have provided to us, but ultimately, you provide us your personal information at your own risk. In addition, you have your own security obligations. Specifically, we urge you to keep your password for our websites in a safe place and not divulge it to anyone. Also remember to sign out of your account and close your browser window when you have finished your visit to any of our websites.
Our Commitment to Children’s Privacy
Protecting the privacy of the very young is especially important. Therefore, we comply with the Children’s Online Privacy Protection Act (COPPA) and do not permit registration by, and will not knowingly collect personal information from, anyone under the age of 16.
Links to Other Websites And Services
Our websites may contain links to outside services or resources that we do not control. We are not responsible for the privacy policies or content on those websites. Links to third party websites do not imply an affiliation between us and the website owner, or any endorsement, approval, or verification of any content contained on those websites. Any concern about these services and resources should be directed to that outside site.
How to Contact Us
If you have any questions or concerns about this Policy or our privacy and security practices, please send us an email at [email protected]
Privacy Information for California Residents
This Appendix applies solely to individuals who reside in the State of California (“consumers” or “you”). This Appendix complies with the California Consumer Privacy Act of 2018 (“CCPA”) and any terms defined in the CCPA have the same meaning when used in this Appendix. This Appendix does not apply to personal information outside the scope of the CCPA, including:
- Personal information collected, processed, sold, or disclosed pursuant to the Gramm-Leach-Bliley Act, and implementing regulations, or the California Financial Information Privacy Act;
- Personal information bearing on a consumer’s credit worthiness, credit standing, credit capacity, character, general reputation, personal characteristics, or mode of living as set forth in the Fair Credit Reporting Act; and
- Personal information related to a consumer’s medical records and other health information covered by the Health Insurance Portability and Accountability Act.
In the past 12 months, we have collected the following categories of personal Information for the below purposes.
|Categories of Personal Information||Categories of Sources from which the Personal Information is Collected||How We Use the Personal Information (Business Purposes)||Categories of Third Parties with whom Personal Information is Shared|
|Identifiers. This may include a real name, alias, address, email address, phone number, Social Security Number, driver’s license number, online identifier, IP address, account username and password, job title, or other similar identifiers.||You, your agents, our other customers; from publicly available sources; through our third party service providers, ad networks, data analytics providers, our affiliates, marketing cooperatives, social media networks, and online third party marketplaces.||To provide you with information, products, or services; to advertise or market to you; and for our own legal obligations and business needs.||Entities that we are legally required to share with pursuant to law; service providers; our affiliates; ad networks; data analytics providers; prospective purchasers of our business; marketing cooperatives outside auditors and lawyers; and social networks.|
|Consumer Information. This may include a real name, signature, Social Security Number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information, or other similar information.||You, your agents, our other customers; from publicly available sources; through our third party service providers, ad networks, data analytics providers, our affiliates, marketing cooperatives, social media networks, and online third party marketplaces.||To provide you with information, products, or services; to advertise or market to you; and for our own legal obligations and business needs.||Entities that we are legally required to share with pursuant to law; service providers; our affiliates; ad networks; data analytics providers; prospective purchasers of our business; marketing cooperatives outside auditors and lawyers; and social networks.|
|Internet and network information. This may include information on your interaction with a website, application, or advertisement, such as browsing history and how you use your account.||You, your agents, through our third party service providers, ad networks, our affiliates, data analytics providers, social media networks, marketing cooperatives, and online third party marketplaces.||To provide you with information, products, or services; to advertise or market to you; to improve our services and products; for our own business needs; and to secure our websites.||Entities that we are legally required to share with pursuant to law; service providers; our affiliates; marketing cooperatives; ad networks; data analytics providers; and social networks.|
|Device information. This may include the operating system of your device, device identifier, the type of device you are using, or your geolocation information.||You, your agents, through our third party service providers, our affiliates, marketing cooperatives, ad networks, data analytics providers, social media networks, and online third party market places.||To provide you with information, products, or services; to advertise or market to you; to improve our services and products; to secure our websites; and for our own business needs.||Entities that we are legally required to share with pursuant to law; service providers; our affiliates; marketing cooperatives; ad networks; data analytics providers; and social networks.|
|Order information. This may include information about what you order, shipping, returns, product complaints, or warranties.||You, your agents, through our third party service providers, our affiliates, marketing cooperatives, and online third party marketplaces.||To provide you with information, products, or services; to advertise or market to you; for our own legal obligations and business needs; and to improve our services and products.||Entities that we are legally required to share with pursuant to law; service providers; our affiliates; marketing cooperatives; ad networks; data analytics providers; prospective purchasers of our business; outside auditors, insurers, and lawyers; and social networks.|
|Payment and credit information. This may include your credit or debit card information, banking information, information about your payment transaction, or other financial information you provide us.||You, your agents, through our third party service providers, our affiliates, and online third party marketplaces.||To provide you with information, products, or services; to advertise or market to you; and for our own legal obligations and business needs.||Entities that we are legally required to share with pursuant to law; service providers; our affiliates; and outside auditors and lawyers.|
|Other information you submit to us. This may include requests or communications you submit to us, including emails, ratings, or customer service call recording.||You, your agents, our affiliates, social media networks, and online third party marketplaces.||To provide you with information, products, or services; to advertise or market to you; for our own legal obligations and business needs; and to improve our services and products.||Entities that we are legally required to share with pursuant to law; service providers; our affiliates; ad networks; data analytics providers; and outside auditors, insurers, and lawyers.|
|Research or survey information. This may include survey results, social media data, and other information about your participation in consumer research.||You, your agents, through our service providers, our affiliates, and social media networks.||To advertise or market to you; to improve our services and products; and for our own business needs.||Service providers; our affiliates; and social networks.|
|Inferences we draw about you. This may include information about your preferences, characteristics, predispositions, behavior, or other trends that help us identify which products you may be interested in.||You, your agents, through our third party service providers, our affiliates, marketing cooperatives, ad networks, data analytics providers, social media networks, and online third party marketplaces.||To provide you with information, products, or services; to advertise or market to you; to improve our services and products; and for our own business needs.||Entities that we are legally required to share with pursuant to law; service providers; our affiliates; marketing cooperatives; ad networks; data analytics providers; and social networks.|
Sale of Personal Information
In the past 12 months, we have sold the following categories of personal information: Identifiers, Consumer information, Internet and network information, Device information, Order information, and Inferences we draw about you. We sell your personal information to the following categories of third parties: ad networks, data analytics providers, and marketing cooperatives.
Personal Information Sales Opt-Out
If you are 16 years of age or older, you have the right to direct us to not sell your personal information at any time (the “right to opt out”). We do not sell the personal information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt in”) from either the consumer who is between 13 and 16 years of age, or the parent or guardian of a consumer less than 13 years of age. Consumers who opt in to personal information sales may opt out of future sales at any time.
To exercise the right to opt out, you (or your authorized representative) may submit a request to us at: Do Not Sell My Personal Information or by calling (877) 526-5925 and providing the required information.
Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales. However, you may change your mind and opt back in to personal information sales at any time by mailing your request to us.
You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request.
California Residents’ Rights and Choices
The CCPA provides California residents with specific rights regarding their personal information, described below. Below are your CCPA rights and how to exercise those rights.
- Access to Specific Information and Data Portability Rights (“Right to Know”)
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. You could request:
- The categories of personal information we collected about you;
- The categories of sources of the personal information we collected about you;
- Our business or commercial purpose for collecting that personal information;
- The categories of third parties with whom we share that personal information; or
- The specific pieces of personal information we collected about you.
Keep in mind that CCPA does not apply to information you have provided to us or that we have collected from you as part of our credit program(s), so we will deny any Right to Know concerning personal information subject to GLBA. Our employees and employees of our business partners and service providers also do not have a Right to Know.
- Deletion Request Rights
You have the right to request that we delete some or all of the personal information that we have collected from you and retained, subject to a number of exceptions. We are not required to delete personal information that is: (a) necessary to complete a transaction with you or for warranty or product recalls; (b) used for security purposes, to prevent fraud, to fix errors, or to comply with law; (c) reasonable for us to use for internal purposes given our relationship with you; or (d) compatible with the context in which you provided the information. The list of exceptions above is not exhaustive and we may also deny a deletion request as otherwise permitted by law.
The same limitations described above with respect to the Right to Know, apply to the Right to Deletion.
- Exercising Your Rights
To exercise your rights described above, please submit a verifiable consumer request to us at: Do Not Sell My Personal Information or by calling (877) 526-5925 and providing the required information.
Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. If you are making a request on behalf of another person, you must provide written legal documentation that you are authorized to act on behalf of that individual.
You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
- Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative; and
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We may not be able to fulfill your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. To verify your identity, we may request up to up to three pieces of personal information about you, and we reserve the right to take additional steps as necessary to verify your identity if we have reason to believe a request is fraudulent.
- Response Timing and Format
We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.
Any disclosures we provide will only cover the 12-month period preceding the date we receive your verifiable consumer request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
You have the right to not be discriminated against for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
- Deny you goods or services;
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
- Provide you a different level or quality of goods or services; or
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.
Effective Date: January 1, 2020